Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)

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Case Details:

Case Code : OPER089
Case Length : 28 Pages
Period : 1989-2009
Organization : IBM Corporation
Pub Date : 2009
Teaching Note :Not Available
Countries : Global
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

Its Project Big Green was awarded the 'Green IT Initiative of the year 2007' by CNET Networks, Inc.⁷, UK. (Refer to Exhibit II for various recognitions received by IBM between 1990 and 2008 for its environmental sustainability initiatives).

As a pioneer in responding to environmental challenges, IBM's contributions encompassed the areas of energy efficiency of its operations; constructing sustainable buildings; eliminating hazardous chemicals in the manufacture of products; data center efficiency; product recycling and reuse; and supply chain efficacy to reduce overall impact on the environment.

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For its customers, it provided energy efficient products to lessen the environmental impact of using its products. It also engaged its stakeholders in its attempts to lessen the overall damage to the environment caused by its business operations...

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7] It is a San Francisco-based media company providing news and reviews on the Internet.

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